The Publishers League

When considering whether or not I should write about a magazine rack.  I had to recall the many years that I worked in retail stores; more specifically, working in a bookstore that sold books, audio and video, and magazines.  As I recollected about my experiences at the store.  I started to think that we really didn’t use or utilize magazine racks.  But the more I thought about it I realized that we indeed did use magazine racks and pretty extensively.  We tried to utilize the magazine rack to attract individuals to a certain area, which would not only have the magazines but also hot button items or popular books that might tie in with the magazines that were being sold.  This kind of marketing tactic is used with most magazine racks, but it may not be as intentional.