This perfume was the first to be launched with the signature of Britney Spears in 2004, created by the perfume laboratories of Elizabeth Arden. The idea was to repeat the success that Jennifer Lopez had had two years before with her own perfume line.
The opening notes are quite fruity and fresh, on the line of green apple, or a non-juicy pear, with no citrus. The shift to the middle notes is gradual, and it starts with hints of jasmine, which mixes with the green fruity notes until it becomes dominant. It is a very fresh and pure jasmine, which creates a classic almost mono-floral fragrance, very close to a jasmine tea. In the base notes jasmine is still dominant, but this time is denser. Whereas before it gave the idea of flower essence, now all the parts of the flower, pollen and pistil. There are also traces of sweet and warm vanilla, supported by a soft musk, which remains in the background.
This first attempt in the perfume market under the singer’s name is a very classic perfume, using well-known feminine perfume notes, and showing that the producers didn’t want to take many risks, and wanted to test the reception before trying different formulas. The following Britney Spears perfumes (including a version of this fragrance called ‘Curious in Control’) will indeed take different directions, also targeting a younger public, probably also inspired by to follow the Paris Hilton perfume line, which had been launched in the meantime.
It’s a quite intense and cheerful fragrance, the central note of jasmine makes it suitable for closed spaces and semi-informal situations like office environments, but also for open spaces and more informal situations like nigh-outs with friends. On the romantic side, although it lacks of “seductive” notes, it still gives a clean feminine image. The ideal age range would be between 20 and 45 years.