Argos has been one of the most successful online retail stores over the past decade in the UK. They operate a multi channel business that sells a wide variety of goods and services. Their main focus is on home based products such as electrical items and furniture, as well as garden equipment and tools. Argos have been operating on the high street and on the internet for over 30 years now, and have enjoyed continued growth and success because they focus on their customers, and give them exactly what they want. This level of customer service makes them head and shoulders above the rest of the competition, and the reason why so many people choose them for their shopping needs.
The main argos website is the second most visited site in the UK, with well over 8 million people visiting every month, and at xmas time this rises to over 12 million. They also operate hundreds of high street stores, and larger stores in retail parks across the country, known as argos extra stores. Everything that is available in these stores can also be found at the web site, which is specifically designed to be simple to use for the visitor. All the different departments are clearly laid out, with the special deals and discounts always well promoted. Another major benefit with argos is the low prices they offer. Because they are so large they have bulk buying power, meaning they can buy more products for less. These savings almost always find their way to the selling price, resulting in heavily discounted goods for their customers.
One of the best innovations for customer service at argos is the new click and collect service. It is a well known fact that the big problem with online shopping is the extra charge for delivery, and the time taken for goods to arrive at your home. This new service allows customers to place an order at the web site and pick up this order at a local store. The best part is that it is free, so the delivery charges are no longer a factor. Other retailers such as littlewoods have followed this initiative because it has proved to be so popular with internet shoppers all over the UK. Argos continues to expand and grow, and will continue to do so for the foreseeable future. They have a great business plan that appeals to a wide range of shoppers, but most of all, they know how to look after their customers.