The Publishers League

February 9, 2010

Consider Listing Your Site at a Directory

Filed under: Business & Marketing — Tags: , — damon @ 1:01 pm

People tend to think that search engines are the only way to get your website traffic. This is certainly not the case. There are dozens of ways to get your site traffic, including traffic exchanges and link directories. The latter is probably the best source of getting traffic.

The way search engines work is by using bots to search out how many inbound links are directed towards your site. The more inbound links, the higher your site is going to be listed. Inbound links provide traffic, and the only way for a site to measure your traffic is to locate and tag your site first. If your site is found by itself without being submitted to a search engine, it stands a higher chance of being successfully listed on one. That being the case, don’t submit to Google, or any other search engine for that matter. Instead, try listing your site in a link directory.

A link directory, like Yahoo! Directory, lists sites under every category conceivable. These directories are gleaned by search engines every couple of months for new additions. Those new additions are added to search engine results, which is how Google can boast millions of sites for just a few keywords or a phrase.

You can also search directories for other places to list your site. For example, typing the phrase making money on Google will lead you to different directories for affiliate programs, as well as sites that feature articles on how to make money.

While a directory is not the same as a search engine, it can be said that it’s just as effective as a search engine. It’s free, and you will certainly get more positive results from listing your site there than you would listing it at the top six search engines online.

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