The Publishers League

December 17, 2009

Putting On A Brighter Smile

One of the things that can make you look a lot more confident is having a nice smile. People who come off as being friendly and nice will often be received a lot better than people who come off as being fake or unfriendly. One of the problems that many people have is having yellow teeth. Because of this, they will tend to hide their smile in fear of people noticing their yellow teeth. This may send the wrong message to the other person. Fortunately, you can do something about this.there are a lot of at home teeth whitening kits that you could use to help brighten your smile. They come in many different ways. The important thing isn’t trying to pick the best whitening kit but rather using the kit that you buy consistently. This will help ensure that you have a brighter smile.

Skytyping Your Advertising Message

Filed under: Uncategorized — Tags: , , , , — damon @ 5:44 pm

Skywriting is a unique variation of aerial banner ads. The latter is done by printing the ad on a long banner or on a billboard and then dragging it through the sky over a crowd. Skywriting, on the other hand, is actually using the sky as the canvas on which to write the message.

How does Skywriting work? A paraffin oil is injected into the exhaust of the airplane at controlled times, causing a white smoke to form. As the plane flies in various formations turning on the oil spray, letters of a message are formed. The letters are formed from 7000 to 17,000 feet up, and are at times a mile tall.

A variation of this technique has developed recently called among other things, skytyping. This is done by five or six planes at once, flying in parallel across the sky. A computer on the lead plane is programmed with the message. As the planes fly across the sky, the computer signals when each plane is to release the oil into the exhaust. The result is a series of dashes in a straight line. Each dot or dash is a part of a letter, written in disconnected lines as a flashing sign might. So while skywriting messages are made by one or two planes with solid lines, skytyping messages are made by five to six planes with dotted or dashed lines.

Each technique has its advantages and disadvantages. Sky typing allows the message to be made much quicker and thus can be longer and read in its entirely. A single plane skywriting takes 60 to 90 seconds to form one letter. The letters with skytyping are formed in a few seconds. This means the entire message is still visible when it is finished. A long message in skywriting might mean the first letters have drifted away by the time the message is completed. Also faster work means people don’t get bored waiting for a message to be completed.

Skywriting demands a skilled pilot who can maneuver a plane in every direction. He must also be somewhat of an artist to make the message uniform so it can be read. The skytyping pilots only need to fly in a straight line. The computer does all the deciding when to make the white smoke.

Skywriting is done with one or two planes and this means it is much cheaper than hiring five or six planes to make one message. Geico insurance has made skytyping famous as a fleet of planes forms their name with puffs of smoke against the sky.

Both methods have things in common. First, the preparation is simple. No need for printing or color design is necessary. The skywriting pilot plans how to write his message backwards so the people below see it frontwards. The skytyping pilots simply enter the message in the computer and let it do the work. Second, the message in both cases is environmentally friendly. The paraffin smoke is harmless to nature.

Skywriting, skytyping, and aerial advertising have something in common as well. All of them use the canvas of the sky, presenting their message to an audience without competition. Dollar for dollar on skywriting costs, advertisers are learning that this is an effective way to make their message known.

Nighttime Aerial Advertising

Filed under: Uncategorized — Tags: , , , — damon @ 5:44 pm

Aerial Advertising Services

The last frontier is a phrase used by some to describe deep space, and by others to describe the oceans. In advertising the sky is like a huge surface on which to display a temporary message for all to see. We might say the sky is the last frontier in advertising. Aerial advertising uses this resource by pulling banners or billboards behind planes over large crowds. The message they contain gets read by a large number of people in a short time.

A few years ago, aerial messages were mainly novelty announcements like birthday wishes and marriage proposals. Today they are largely advertisements like political ads, promotion of products or services, or announcements of special events coming up.

Though most of the time these ads are pulled behind single engine planes, some have hired helicopters, and others have used remote controlled blimps or balloons. The novelty of a message in the sky defies being ignored, whether watchers are interested in the product or service or not. It has proven to be a low cost way to get a message to a large audience quickly.

Aerial advertising has taken a new form recently called night ads. These are lighted messages displayed on the bottom of the plane as it flies over. Like a UFO in the sky, a plane is heard and then, suddenly, a message begins to appear, written in the inky darkness.

The display is made in the same way the message on the bank marquee is made, with lights forming the words or numbers. The computerized moving characters appear on the underside of the plane, from wing to wing. One company states the advertising message is displayed on a 36 foot long grid containing 252 lights. Each letter is eight feet tall.

The moving letters are about eight feet high and are made of high intensity individual lights. Like the bank sign, the message can blink on and off, can be made bold, can travel right or left, can scroll up or down, and can sweep right or left. By using a creative variety, the attention of the audience is kept as they wonder what else it will say.

Though not yet in color, the night aerial ads have several advantages over daytime banner ads. First, the preparation of the message is simple. Just type the words or numbers into the computer. The message can be repeated or reworded for variety. Second, there is no need for dangerous low level flying to get the message into the air as with banners.  Third, the message can be longer with more information since it is only displayed a little at a time. A disadvantage is that fewer people generally are outside at night to read the message.

If someone is interested in an aerial night message, the first step is to plan a message. The message should be less than 45 characters (so it can all be read in time) yet contain all the information you want to get across. When this is accomplished, check online to see where an airplane banner company is available. It is a creative way to capture the attention of night sky gazers and get your message into their lives.

Pulling Banner Ads with Helicopters

Filed under: Uncategorized — Tags: , , , — damon @ 5:44 pm

If you have ever been to a beach or sporting event, you might have seen a banner or billboard pulled behind a plane, advertising something. These signs tell of products or services, announce a special event, tell where to find further information (like a webpage), display political ads, and are used many other ways.

Most of the time a small single engine prop plane is used to pull the banner or billboard ads. Though the banner has extra weight and drag, such a plane can usually handle it. But some companies also offer helicopter service to pull the ads. There are good and bad aspects of this compared with the standard airplane.

First, helicopters are of course, much more versatile than planes. This makes them much more difficult to fly than airplanes. Therefore, special pilot training is required and this means greater expense. This maneuverability of the helicopter also demands much more from the engine. This means higher fuel costs and, again, more expense to the renter.

Normally you have 17 seconds to read banner ads pulled behind an airplane. Because helicopters can fly slower, this time can be greatly lengthened. Of course, if they are pulling a banner, they must go fast enough to keep it unfurled. But a billboard can be hung below a helicopter like a stationary billboard in the sky.

The banner and billboard ad is normally attached to a rigid pole so that it stays upright and readable. Weights are attached to the bottom of it so that it does not spiral or turn over.

Another called Sling Load banner pulling method does not need a rigid pole in the front of the banner. Instead the pull rope from the helicopter is attached only to the upper front corner of the banner. A heavy weight, like 500 pounds, keeps the bottom front down so that the message can be read. Since standard banners only require 10-15 pound weights to keep it upright, the extra weight makes this method less desirable and more risky for some. Also, if the helicopter goes too fast, it can easily distort the readability of the message.

The advantage of the helicopter in pulling the banners is in the power of the plane. Because helicopters pull upward, and because their engines are much larger, they are able to pull much larger banners. Instead of the standard 3000 square feet sign, some have pulled banners as large as 50,000 square feet! Single engine planes would not be able to do this.

Both an airplane and a helicopter make enough noise to attract the attention of the spectators. Both methods provide the advantage of having a message presented to a large audience without competition in a very short period of time. And because of the unique presentation, it is almost guaranteed that the people will read it when it is flown overhead.

Once you have followed these principles, it is time to get in touch with an aerial banner company and get it printed and into the air. It won’t take long before your well planned message will be read by thousands and the result in sales will follow.

When Your Sponsor Goes AWOL

Network Marketing is a great industry.  It is especially wonderful if you are fortunate enought to find an excellent product line with a stable company.  Maximizing your financial rewards through the compensation plan can certainly be achieved if you take time to really understand your income opportunity – and especially the risidual benefits.

As with any business endeavor, you should take the time to develop and establish an effective business plan and marketing strategy.You will have some insight into a few of the specific elements of your opportunity, because there was obviously something there that interested you enough to get involved.The “hook” that convinced you to get in, is probably a key interest for you – so you will likely utilize that interest in your own marketing efforts.

Key Point: take the time to establish your business plan which will include your marketing strategy and perhaps your financial goals.

Unfortunately, most people who get involved with a Network Marketing opportunity do not really take their business seriously.They may join simply because they were given a slick pitch by their sponsor, or in some cases, really love the product.  Many people get involved because they want (and perhaps need) to believe – this is the opportunity that will bring them financial freedom.

Certainly, there are many great benefits in building a Network Marketing sales organization.  But it does take work, and it must be treated as a business – your business.

Too many good people have been hurt because they jumped-into an opportunity without assuming they had a role to play in the success.They have been devastated by an over-hyped sales pitch that gives the illusion that nothing is required in order to build success.One of the huge problems in the industry is the “hype-prone” sponsors who recruit rookie networkers using hype and lies.

I have been a top income-earner in the industry, and have also been a Network Marketing Company Corporate Vice President with one of the fastest growing companies in history.In my years of leadership in the industry, I have seen some pretty disgusting and unethical sponsor tactics.I have also seen many dreams crushed, because people joined with the wrong expectations.

The advice I would give anyone who is looking to join a Network Marketing opportunity is – do not depend on your sponsor for your success.It is quite likely that your sponsor will fail you, or will go “AWOL” and never contact you again.  If you rely on them for your financial reward – you will be terribly disappointed.  

Bottom Line: Do Not depend on your sponsor for your ultimate success

If you want to succeed in your Network Marketing opportunity, decide that you will succeed on your own – regardless of what your upline may do.Of course, you may want to use the resources they provide, but don’t get complacent about using your own marketing ideas.Use as many resources and systems as you can – but never become solely dependent on any one tool for your succees.And above all, do not give up on your dreams when your sponsor goes AWOL… Just consider it part of your eventual success.

Simple Single File Project Management

TiddlyWiki is a wiki-modeled single-page application that runs inside your web browser.It’s original design was targeted as a personal notebook. It is a standalone html file… Download it to your disk and open it with your web browser is the only things necessary for installation.Once on your computer, TiddlyWiki saves the entered data by overwriting itself at your request.  TiddlyWiki calls new entries tiddlers and are stored in the local copy of the TiddlyWiki file and are saved for future reference. Tiddlers that already exist can be deleted or changed in the same way. Because it runs under most browsers and requires no installation, it can be easily used as a portable personal wiki.

Using a single webpage file also be a full application is a concept whose time has come.There are several addons that provide powerful features.  One of the more common varients is TeamTasks.TiddlyWiki is extended by TeamTasks to be a full project and task management system.You can have many projects, users, and tasks all being tracked in the single web page (TeamTasks). 

We use the TeamTasks TiddlyWiki to communicate with our customers better.  We started by having a copy on our primary contact at a business and we would email the single webfile application (TeamTasks) back and forth with customers whenever they would add things for us to do and back to the customers when we completed tasks.But we knew a better way to do it.

As part of our consultancy we resell OPENRSM CloudBackup (an online backup service) to automate our customers backup.Since OPENRSM CloudBackup has full network drive features, we use it as a secure repository for each customers TeamTasks.We have instant access to our customers requests and our action tiddlers by mounting the same shared customer drive.  No web servers, no fancy programming, no complicated applications to install (or pay for, the TeamTask TiddlyWiki is open source).  All we do is check each customers unique TeamTasks TiddlyWiki file on their network drive a couple times a day.

And our customers rave about it.We use it as a demo when selling CloudBackup service.It’s helped us really show off how CloudBackup is more than simple online backup while helping us provide better customer service.  Which just goes to show you that a little creativity and a good online backup service can help your bottom line while increasing service to your customers.

 

The Jakks Pacific EyeClops Mini Projector System. Fully Portable. Play Almost Anthing From DVD’s To Video Games. View Them As A Big Screen Projection

Features & Specifications

The EyeClops MiniProjector from toymaker Jakks Pacific is a minature optical projector that is small enough to take with you wherever you may go. The device can run off the mains via an AC adaptor plug but is also designed to be portable and can run on standard D-cell batteriesif need be. The projector has three composite inputs that allow it to connect to a wide range of devices.

The EyeClops Mini Projector In Practice

The first thing you will notice about the Jakks EyeClops Mini Projector is it’s size. Designed to be easily portable, this thing is small! Portability alone is nice, but is even nicer if you can use the particular media format that is present, say when you’re round at a friends and want to watch one of his DVD’s. The Jakks EyeClops Projector can accomodate a broad range of modern day devices such as DVD players and video game consoles due to it’s audio-video inputs, making it as flexible as it is portable.

With the ability to point the Jakks EyeClops Projector at any flat surface on any angle, the Jakks EyeClops Projector is aimed at kids who want to play their favorite video game on a big screen, or to see their favorite movies from the convenience of their room. When I was a kid I know I’d have found it cool to watch movies on the ceiling! The EyeClops Mini Projector system also features onboard speakers.These are certainly loud enough to be heard if not home-theater quality.

The big weak point of the Jakks EyeClops Projector however is it’s level of brightness. The device performs quite poorly in daylight conditions. All light sources should be fully covered for a good image. When there is too much external light in the room the contrast will be weak and the colors faded and washed out.

When the lights are switched off, the Jakks EyeClops Mini-Projector does a much better job. The EyeClops Mini-Projector is not intended asa replacement for an expensive home theater system costing thousands of dollars, but when you consider the device is designed for kids and sells for less than fifty dollars, to suggest you are not getting great value at this price would be unreasonable.

Some image issues are excusable when you consider that the Jakks EyeClops Projector has a lot that’s cool about it and is selling at an extremely attractive price. You will do just fine if you are not expecting top-of-the-line performance when you make the purchase. Remember it is sold as a child’s toy.

Summary

The EyeClops Projector System is good value and not too expensive for a child’s toy. I recently saw it for sale on Amazon for less than fifty dollars and it is still in the Hot Christmas Toys 2009 list. It’s definitely a great buy, when you consider the coolness and versitility of this toy.

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