The Publishers League

November 25, 2009

Armani men suits- the Classic Investment Piece

Armani men suits are one of the most coveted elements of a professional wardrobe across the world today. Thanks to the immense level of brand recognition associated with the Armani name, as well as the exposure their iconic silhouettes have received in film and the media, the Armani label is known for its perfection of the men’s suit. Giorgio Armani founded the house in 1974 with business partner Sergio Galeotti, and has since generated a multibillion-dollar corporation with individual labels catering to specific markets. Some of the most well known components of the design house are the haute couture Prive line, the youth-friendly commercial Armani Exchange label, and the upscale yet fresh Armani Collezioni and Emporio Armani collections.

Armani men suits are available through the latter two lines as high-quality ready to wear pieces. In addition, Armani recently introduced the luxurious Fatto a Mano su Misura, or handmade to measure, collection. The made to measure line allows clients to choose which fabrics, linings, style of lapel, and other details they would like to comprise their suit. While this line is the most expensive for Armani men suits, it offers a pursuit if individual taste that is worth every penny.

Armani’s business decisions have always been ahead of the curve, and are often emulated by other designers. His made to measure collection is one of many newly available through designers such as Tom Ford and will appeal to a high-end market, costing several thousand dollars for each piece. The Armani brand has also created mass-market labels, such as Armani Exchange, that target young consumers in the moderate price range. The commercial viability of lines like Exchange has been sought more ardently by other upscale fashion houses in recent years, through temporary partnerships with department stores to produce affordable lines for a broader audience.

Despite the versatility displayed by Armani in terms of range of labels and price, it is the upscale suit for men that is synonymous with the brand. Armani Collezioni and Emporio Armani offer suits defined by classic lines and quality fabrics through their websites as well as department stores and their own locations worldwide, in cities such as New York, Paris, and Tokyo. Men seeking to achieve the sophistication of famous film characters outfitted in Armani, from the Batman franchise’s billionaire playboy Bruce Wayne to Clive Owen’s corporate spy extraordinaire in Duplicity, can do so with their own Armani men suit.

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